Content Creation + Strategy
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Made In NYC
The campaign for the Spring launch was a collection of polaroids set against classic New York City scenes to root the brand and the collection in NYC.
Made In NYC
Made In NYC
Fall 2019 Fit Report
Shot on petite models of various sizes to show how the pieces fit.
Fall Launch 2018
Using polaroids from our launch party and BTS footage from our e-comm shoot, I created a video to tease the collection launch, (view with sound)
IGTV
Producing at least one IGTV a month, I came up with a concept either relevant to current sale promotions or upcoming events and shot + edited the entire post.
Weekly Story Content:
PS IRL was a way to feature UGC (user generated content) each week and provide styling inspiration
Weekly Story Content:
Sale GIF
Spring 2019 Creative Shoot
Spring 2019 Flats for Social
